HTC 10 - Device Packaging

Client Project:

HTC 10 - Device Packaging

Industry:

Technology, Communications, Consumer Electronics, Lifestyle

Services Provided:

Creative Direction, Design Strategy, Graphic Design, Branding, 3D Digital Design, Packaging, Prototyping, Illustration

Description:

The HTC 10 packaging was brought about as an effort to make the launch of the HTC 10 device as special as the device and campaign efforts. This required a complete redesign of the packaging, we scrapped everything to help elevate and differentiate the design from previous HTC device packaging. I led a team of designers, tasked with Art Directing a solution that highlighted the elegant simplicity of the device. After hundreds of sketches, 3D studies, and physical prototyping, we designed a packaging solution that had a unique and clever out-of-box experience. We decided on using a paper-wrapped rigid board packaging structure. We designed white box packaging samples at various scales, dimensions, and enclosure types, with studies in color, material and finishes. We worked with vendors in Taiwan and China to engineer three unique structures with removable drawers, inset molded paper pulp trays, and soft-touch and spot varnish coatings for a supple hand feel.

Awards:

HTC 10 - Spark Awards - Platinum Award, 2016

HTC 10 - Emoji Awards, 2016