HTC Eco-Friendly Packaging

While employed at One&Co, I worked with a team to develop this Eco-Friendly packaging for HTC. Our objective was to design a sustainable packaging solution that complimented the beauty of the phone design. Afterall, a great product deserves a great box. We analyzed every element of the existing packaging, down to the rubber band used to tie up accessories. Then we started reducing. The new packaging direction presents your new phone in an elegant and sustainable way, with 99.5% of it made from renewable resources and all of it 100% recyclable. Not to mention 44% lighter, 13% smaller, and a transportation carbon footprint shrunk by 44%. 

The HTC Eco-Friendly Packaging project sought to reduce the environmental footprint of products shipped by the millions, while imparting a unique, humanistic sensibility and elegant feeling. This was accomplished through a reduction in size, weight and comprehensive change of materials, coupled with innovative design. To minimize impact on natural resources, the packaging is made with 100% recyclable, renewable and biodegradable materials. The paper pulp is composed of 65% bagasse and 35% bamboo pulp. There is no bleach used to achieve the white color. Soy ink, which is non-petroleum based, is used for all printing and eliminates the use of volatile chemicals. Next, the designers reduced the overall size, weight and complexity of the packaging. This reduction meant more units could be shipped in the same space, saving on transportation fuel and Co2 emissions. Compared to previous efforts, the new packaging is 15% smaller and weight is reduced by 40%, equating to a transportation

carbon footprint reduction of 41,100 metric tons a year.Alongside the reduction in ecological footprint, the designers conveyed an elegant and humanistic element which stands out in the market. Instead of sharp, hard-angled corners, rounded radii on all corners mimic the tactile, in-hand feel and look of the device. The paper pulp also creates a smooth surface and warm white color, which is in sharp contrast to the bright, rough, bleached whites found on other products. There is also gift- box style presentation; the phone is suspended gracefully on a singular internal tray of the box, creating an enticing initial experience for the customer. The combined holistic approach to reducing ecological footprint while maintaining an elegant and distinctive presentation creates packaging that has the best of both worlds: environmentally friendly and aesthetically pleasing. This project has yielded a dramatic re-think of how eco-conscious products can be manufactured and presented.