HTC + Selfridges

HTC partnered with Selfridges, a high-end department store in London, UK to launch an ambitious retail experience and brand collaboration, placing the HTC brand at the heart of fashion, sport and skateboarding culture. The event was labeled "Board Games," celebrating surf and skate through a high-fashion lens. The event required original artwork and design production for window displays, a retail space, a skate park and a concept store on the ground floor called "The Board Room". Along with a collection of limited edition skateboards submitted by various fashion design labels, I was asked to submit a design on behalf of HTC to be displayed at the event.

The skateboard design selected for the event was titled "Creativity In Motion." Its title alludes to the process of creation — whether it be art, design or skateboarding the process requires a similar approach. The act of creation in skateboarding described here uses a series of words: 

Imagine. Examine. Perceive. Explore. Experiment. Develop. Craft. Create. Assess. Revise. Share. Delight.