VIVE Key Visuals

Design of the VIVE Key Visuals was a tremendous opportunity both creatively and technically but also from a storytelling perspective. We established the collection of twenty different themes, developing storylines for each theme. Some of these themes included: Adventure, Travel, Medical, Education, Games, Media, Enterprise, Entertainment, Artist, Social, Boundless, among others. The creation of a template layout was used as the foundation for the creation of each image to help ensure consistency across the range of images. Together, with the Creative Director, Claus Kristensen, we wrote design briefs, gathered inspirational imagery, sketched concepts, modeled CAD, gathered patterns and textures, created CMF style guides and design templates and wrote stories to facilitate presentation of each thematic image.