HTC 10 Product Launch

Lead creative for the marketing of the HTC 10 product launch. Included a launch video, campaign visuals, and custom packaging. Inspired by the theme: “Sculpted by Light,” we highlighted the phones’ unique form and design features with its characteristic beveled edges. We re-designed the packaging, underscoring the beautiful simplicity of the device. Sketches and physical prototypes yielded a design with a clever out-of-box experience – removable drawers, inset molded paper pulp trays and soft-touch and spot UV coatings for a lux feel.