HTC Healthbox™ Packaging Ecosystem
As design lead at HTC in collaboration with the Under Armour design team, we successfully launched the Healthbox™ kit, considered the world's first connected fitness system created specifically to measure, monitor, and track your health in one easy-to-use ecosystem of health products. The Healthbox was Seen as HTC’s launch into the health and wellness category, helping garner positive press and brought awareness to HTC as a design and innovation company.
Awards:
HTC - Healthbox™ - Won 8 CES Awards, 2016
HTC - Healthbox™ - Warables Best In Show, 2016
HTC — Eco-Friendly Packaging
Co-directed the design of HTC’s Eco-Friendly packaging initiative with Tung Chiang. Together, we carefully considered design attributes to generate warmth and approachability while aiming to reduce the environmental footprint of HTC’s consumer product packaging. We accomplished this by reducing dimensionsal size, using renewable resources and innovating structural components to help make the box lightweight while providing protection. We reduced packaging weight by 44%, size by 13% and achieved a transportation carbon footprint reduction by 44%. This extremely simple and unadorned design for phone packaging elevated the bar, differentiated HTC’s packaging at retail, and challenged an industry to adopt new and sustainable packaging solutions.
Awards:
HTC - Eco-Friendly Packaging, IF Design Award for Consumer Product Packaging, 2013
HTC - Eco-Friendly Packaging, IDSA Award, 2014
Hyascent — Brand Creative
As design lead, I helped Hyascent with a complete brand package including their identity system, color palette, packaging, trade show booth, print collateral, manuals, in-store displays, photo retouching, and digital illustrations for their catalog and website.
Client:
Hyascent
Year:
2019—2021
Awards:
• NY Now Award for Best New Product Personal Care + Wellness, 2019
• The Fragrance Foundation Award Winner, 2020
• Allure Readers Choice Award Winner, 2021