HTC
Eco-Friendly Packaging
Co-directed the design of HTC’s Eco-Friendly packaging initiative with Tung Chiang. Together, we carefully considered design attributes to generate warmth and approachability while aiming to reduce the environmental footprint of HTC’s consumer product packaging. We accomplished this by reducing dimensionsal size, using renewable resources and innovating structural components to help make the box lightweight while providing protection. We reduced packaging weight by 44%, size by 13% and achieved a transportation carbon footprint reduction by 44%. This extremely simple and unadorned design for phone packaging elevated the bar, differentiated HTC’s packaging at retail, and challenged an industry to adopt new and sustainable packaging solutions.
