Speck Re-Brand

As Senior Creative Director, I wore a lot of creative hats, but at the heart of it, I focused on bringing smart, strategic design to every touchpoint. I helped elevate brand marketing, making sure our work matched the quality and innovation of our products. I partnered closely with cross-functional teams and external creatives to craft content that actually connected, boosting brand love, loyalty, and sales. I led major launch campaigns, redefined our brand positioning and visual guidelines, overhauled our entire packaging system, and shaped the storytelling across brand videos, social content, Speck web, retail merchandising and point-of-sale.