Samsung Galaxy S25 Launch

For the Samsung Galaxy S25 launch, I saw a unique opportunity to position Speck as more than just a case brand— to show how Speck Products keep you ready for wherever the day takes you. We leaned into this moment to reintroduce Speck’s innovation through the lens of freedom, movement, and real-life spontaneity. The result was a creative strategy that blended product performance with personal expression—anchored by a campaign that captured the spark of everyday adventure. Through short-form video, lifestyle photography, digital ads, and social content, we highlighted the clever functionality of Speck cases—magnets, grip, and clicky buttons—in a story that felt spontaneous and real. I led the development of the campaign’s creative concept, visual direction, and tone of voice, building a cohesive cross-channel experience that brought Speck’s performance and personality to life.