Speck — S25 Campaign

Introduction: For the Galaxy S25 launch, we saw a unique opportunity to position Speck as more than just a case brand—we wanted to show how our products keep you ready for wherever the day takes you, even if it’s on four wheels. With Samsung’s first-ever support for magnet-enabled cases, we leaned into this moment to reintroduce Speck’s innovation through the lens of freedom, movement, and real-life spontaneity. The result was a creative strategy that blended product performance with personal expression—anchored by a campaign that captured the spark of everyday adventure.

Overview: This campaign followed two friends skating through their neighborhood and local skatepark—turning curbs into launchpads and everyday moments into unforgettable rides. Each scene integrated surreal twists and unexpected interactions: phones sticking seamlessly to magnetic mounts mid-kickflip, Clear cases gleaming under golden-hour light, and Armor Cloud cushioning a dropped device during an ollie gone wrong. Through short-form video, lifestyle photography, digital ads, and social content, we highlighted the clever functionality of Speck cases—magnets, grip, and clicky buttons—in a story that felt spontaneous and real. I led the development of the campaign’s creative concept, visual direction, and tone of voice, building a cohesive cross-channel experience that brought Speck’s performance and personality to life.