Iphone 16 Launch

For the iPhone 16 launch, we wanted to shift how people see Speck, beyond “phone protection” to a brand that’s ready for life’s unpredictable moments. Our new platform, “Speck the Unexpected,” positioned Speck as the go-to for staying prepared, no matter what. The campaign came to life through bold, surreal scenarios—like an airborne speaker delivery or an iPad turning into a classroom on the go—showcasing how our designs keep you covered when life throws a curveball. Rolling out across lifestyle photography, short-form video, digital ads, and social-first storytelling, the work celebrated spontaneity and resilience. From concept to launch, I led the creative vision, shaping the campaign’s look, voice, and cross-channel presence to create something unmistakably Speck.

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The conceptual process began with a simple idea: life is full of possibility, and Speck is there to protect your freedom to explore it. I translated this vision into a series of hand-drawn sketches, capturing moments both grounded and surreal. These sketches became the foundation for our creative discussions, allowing the team to quickly visualize and iterate on big ideas. By sharing tangible concepts early on, we aligned around a storytelling approach that was imaginative, expressive, and rooted in the everyday adventures Speck empowers. Together, we rallied around this phrase: “The world? It’s yours. Where will your Speck take you?”

Samsung Galaxy S25 Launch

Speck Videos