At Speck, I wore a lot of creative hats—but at the heart of it, I focused on bringing smart, strategic design to everything we put out into the world. As design lead, I helped elevate how the brand showed up across marketing, making sure our work matched the quality and innovation of our products. I partnered closely with cross-functional teams and external creatives to craft content that actually connected—boosting brand love, loyalty, and sales. Over the years, I led major launch campaigns, redefined our brand positioning and visual guidelines, overhauled our entire packaging system, and shaped the storytelling across brand videos, social, web, retail, and beyond.
